As competition increases day by day and large companies increase their market share day by day, small businesses have to make different strategies and plans to continue their existence. With the increase in similar substitute goods, the number of competitors and the increase in costs, small businesses have started to be interested in ideas that are cost-effective, will be remembered by the consumer, will make a difference and will not be forgotten. With guerrilla marketing, which is one of these changes, the recognition of small businesses and their products increases and their competitiveness also improves. Businesses that choose guerrilla marketing ensure that they and their products are recognized through simple, permanent, entertaining advertisements and applications, thus helping consumers establish a bond with the product. Businesses sometimes make these differences with the packaging they use for their products; sometimes with store decorations; sometimes with street stalls, manhole covers, and park benches. The biggest advantages of guerrilla marketing are its low cost, its support with imagination, its intense use of technology among people, and its fun and simple approach.