This study examines the impact of digital transformation on time management at individual and organizational levels. While the integration of digital technologies into business processes enables more efficient use of time, it also brings with it new challenges such as distraction, constant online presence, and work-life balance.

The study conceptually addresses digital transformation, introduces time management techniques, and explains the role of digital tools in time management with case studies. It emphasizes that automation, digital calendars, and task management software increase productivity but also pose risks such as digital burnout and lack of planning.

In conclusion, effective time management in the age of digital transformation is possible not only through the use of technological tools, but also through holistic approaches supported by digital awareness, self-regulation, and corporate culture.