Sport derives its significance not only from athletic achievements but also from the sense of belonging and loyalty that fans feel toward their clubs. Fans express this loyalty by attending matches in stadiums, cheering for their teams, or showing support through digital platforms such as social media. During sporting events, fans experience a range of emotions, including positive feelings such as excitement, pride, and admiration, as well as negative emotions such as anger and disappointment. This emotional intensity strengthens the bond between fans and their clubs and increases their interest in sports products and services. Moreover, sports brands and sponsors can develop strategies that leverage this emotional loyalty to engage fans more effectively.