In today’s digital environment, providing a tailored and meaningful customer experience has become an essential strategy for brands aiming to foster customer loyalty and enhance long-term engagement. This chapter explores how digital customer journeys can be mapped and enhanced through advanced personalization tools. It begins by defining the stages of the customer journey in digital environments, from initial awareness to post-purchase engagement, and discusses how each touchpoint contributes to shaping customer perceptions. The chapter highlights the importance of integrating omnichannel strategies to ensure seamless transitions between various online and offline touchpoints, providing a cohesive experience. It further delves into the role of data analytics, AI-driven personalization, and recommendation systems in tailoring content and offers to individual customer needs. While emphasizing the potential of personalization to drive engagement and satisfaction, the chapter also addresses the challenges related to privacy, trust, and algorithmic transparency. Ethical considerations in the use of personal data are explored, with a focus on balancing personalized experiences with consumer privacy expectations. By integrating theoretical insights and practical examples, the chapter provides a comprehensive framework for leveraging digital customer journey mapping and personalization strategies to enhance customer satisfaction, build trust, and ultimately, drive business performance.