The Impact of Technological Transformation on Women's Employment: Emotional Artificial Intelligence In The Service Sector
Chapter from the book:
Önder,
K.
&
Şahin,
M.
(eds.)
2026.
Economic and Fiscal Perspectives on Sectoral Analysis.
Synopsis
With rapid advancements in technology, artificial intelligence (AI) has begun to integrate into daily life. While the use of AI in various sectors has both positive and negative effects, it is thought that it will bring about a general transformation in the future. In this context, the effects of AI on the labor market may include job losses as well as the emergence of new job concepts. AI is essential for access to the job market, in addition to its technical advantages. The use of AI is becoming widespread in various sectors of the market. In particular, AI applications in the service sector are bringing about a radical transformation and have the potential to rank first compared to other sectors. The use of AI in the service sector highlights the importance of emotional labor behavior. Emotional intelligence is related to how people express their emotions. Those with high levels of emotional intelligence can empathize more easily and are therefore more successful in working life than those with low levels of emotional intelligence. The emotional intelligence of employees in the service sector also affects the quality of the service provided. The service sector is one of the sectors with the highest employment growth, and where women's employment is also increasing. While some women in the service sector can be employed in well-deserved jobs such as doctors, lawyers, and teachers, they are generally employed in temporary and precarious jobs such as cleaning, cashiering, and office work. Thanks to AI technology, new generation intelligent chatbots and smart platforms that interact with consumers are emerging. The use of emotional AI in workplaces will be one of the important features for those who directly interact with customers. AI can better understand the emotional state of customers and provide better service by being more empathetic. For example, it can engage emotionally with customers by making personalized suggestions. Thus, AI can answer questions asked to customer service representatives, and customer service representatives can focus on other tasks. This study will analyze the future impact of emotional AI on women's employment in the service sector, based on questions posed to the AI bot ChatGPT, and will attempt to provide a general assessment of the trends in women's employment, including a recent analysis.
