In today’s era of accelerated digital transformation, the increasing presence of AI-powered assistants in people’s daily routines has led both academics and users to investigate these innovative technologies. The relevant literature indicates that the mere presence of digital voice assistants is not sufficient to attract consumers without user experience. Therefore, the process through which individuals experience virtual assistants has drawn the attention of researchers. The aim of this study is to examine the supportive and inhibiting psychological factors influencing consumers’ adoption of AI-powered voice assistants. In line with this objective, smart voice assistants are analyzed under the headings of the technology readiness model, anthropomorphism, bonding, and social isolation. The findings reveal that as AI-integrated virtual assistant applications become more widespread, preparing individuals psychologically and socially for this innovative technology is becoming increasingly important.