Scientific Research in Sports Management, Recreation and Psycho-Social Field
Synopsis
In the contemporary era, sports have transcended traditional practice areas to assume a hybrid structure at the intersection of digitalization, local governance, and psycho-social dynamics. This volume, framed within "Sports Management and Psycho-Social Fields," analyzes the multidimensional parameters shaping the modern sports ecosystem through an academic perspective. The book comprehensively addresses the shifting paradigms of sports marketing and digital marketing, the role of digital interaction in fan engagement, and the level of digital literacy, which serves as a critical threshold for individual adaptation to this new order.
On the managerial side, the strategic importance of local governments in decentralizing sports services is scrutinized, while on the psycho-social level, the societal representation and inspirational impact of female athletes as role models are examined. Furthermore, visionary approaches regarding the transformation of leisure activities and the future of recreation are discussed within the context of technological integration. Each chapter provides the reader with an interdisciplinary perspective by supporting theoretical foundations with empirical data and current literature. This work serves as a scientific resource proving that sport is not merely a physical act, but also a field of digital interaction and a tool for social change.
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
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Copyright (c) 2025 Erdinç Şıktar- Yunus Sinan Biricik- Mehmet Şirin Güler- Şükran Dertli; Hatice Gezer- Gül Eda Burmaoğlu- Yunus Sinan Biricik- Emre Belli- Elif Ceylan- Muhammed Doğukan Tozoğlu- Eyüp Uğur- Sertaç Erciş- Arzu Gülbahçe- Sefer Karabağ- Ahmet Şirinkan- Vahdet Alaeddinoğlu- Yıldırım Gündoğdu- Ceren Solmaz Çakmak