Modern Sales Management: A Perspective of Theory, Strategy, and Practice
Synopsis
This book provides a comprehensive and modern exploration of the fundamental principles, current strategies, and practical applications in the field of sales management. Beginning with the theoretical foundations of sales, it delves into essential topics such as motivation and performance management, customer relations, digital transformation, and international sales practices. Furthermore, ethical considerations, sustainability, and corporate social responsibility are examined within the context of sales. The final chapter offers case studies and practical examples to bridge the gap between theory and practice. With this structure, the book serves as a valuable reference for academics, undergraduate and graduate students, as well as practitioners in the field of sales management.
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
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Copyright (c) 2025 Mualla Akçadağ; Esra Türk, Özlem Akbulut Dursun, Derya Fatma Biçer, Caner Öniz, Ebru Sönmez Karapınar, Serap Duman, Ayhan Akpınar, Beyza Aksoy Mıhoğlu